
Amrut – The Fashion Icon
Launched in 2003, Amrut is a Surat-based label known for its celebration of individuality. It fuses ancient craftsmanship and modern aesthetics to create bridal, haute couture, pret, and western-wear collections. The brand’s offering spans sarees, lehengas, salwar suits, western tops and bottoms, and artisan jewellery
Vision
To blend traditional Indian artistry with contemporary design, delivering an elegant yet versatile fashion experience.
Mission
To empower women globally with quality garments that reflect cultural richness and modern flair, ensuring impeccable style and fit across every collection.
Amrut redefines “The Fashion Icon” by offering fashion that resonates with individual style—whether bridal elegance, festive grandeur, or everyday chic. The brand’s tagline, “Reveal Your Grace, Embrace the Trendy,” echoes its core message of timeless elegance paired with contemporary vibrancy.