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CLASSIC WAYS TO STORE YOUR COTTON KURTI

The best thing about Indian ethnic wear is that you can style it in gazillion different ways and every time it slays the look like the first time. ...

7 Things to Keep in Mind Before You Buy Your Bridal Couture

If you have a wedding coming soon, it is only natural that you do thorough research before deciding on the bridal lehenga for the day!

Partywear Lehengas - A Synthesis of Contemporary and Old World

Perfect for the season ahead, discover the new partywear collection that merges the old world craftsmanship effortlessly with sartorial excellence ...

Oh The Beauty Of Organza!

Organza is a breakout trend no one saw coming, and now it's  all over! Yep, even the fashion pundits abroad were shocked at this trend, and it is ...

Every Inch Of These Wedding Lehenga Exudes Opulence!

Millennial Brides with a yearning to embrace traditions are swearing by our outfits more than ever before. In fact, there is an evident surge of Am...

The Silk Story!

India is a land of remarkable diversity and heart-warming vivacity. In its mesmerising milieu of clothing styles and colourful attires, the silk of...

The Traditional Way Is Passé! Try Something Of West With Saree!

Draping sarees, the traditional way is passé. The journey of traditional sarees taking the contemporary route has seen a pleasant headway over tim...

Feeling Blue? Classic Lehengas To Bookmark Today!

There are a plethora of outfit options available for you to-be brides but sadly the wedding function are so much less now due to the pandemic. That...

All The Colors Of Brides

Before you start your search, you should determine what shade will best celebrate your personal style and complement your wedding color palette. If...

The White Saree Salvation!

White color and sarees come up with the longest and strongest bond since the sarees came into existence. Initially, the sarees were made out of onl...

Weaving Of Precious Patola

Patola sarees are well known for their distinctive geometrical style and colorful diversity, where the selected raw silk brought from the silk mark...

THE AMAZING ART OF PATOLA

If one could talk of a legend in weaves, Patola Silks would be the very epitome of it. Once an exclusive inheritance of royalty and aristocracy, pa...

Priceless Gujarati Heirloom: PATOLA

The recent revival of Indian weaves has led to a renewed interest in several time-honored techniques, and Gujarat's famous weave, patola, is high o...

Lehenga Guide For Bride-To-Be!

The first thing that a bride starts to look for as soon as the wedding is fixed is her bridal lehenga. With the wedding trends changing every now a...

Up Your Saree Style!

Saree, the sassiest and classy outfit is often associated with traditional looks. While nothing can beat the conventional style that comes along wi...

FASHION’S IMPULSE TO FAVOR CREATIVITY OVER GENDER EQUALITY

FROM THE #METOO MOVEMENT AND THE UNITED NATION’S HEFORSHE CAMPAIGN TO THE IMPETUS BEHIND THE WOMEN’S MARCH, THE FIGHT FOR GENDER EQUALITY WITHI...

Out of the Box Indo-Western Fashion

Who doesn’t wish to stand out in the crowd? And when it comes to being in vogue and staying upbeat, divas from the world of blogging leave no sto...

RECRAFT. RECREATE. REJUVENATE.

Trends come and go, but we believe that the androgynous trend is here to stay, at least for now. As a fashion movement, genderless dressing is grad...

Breathtaking Gowns To Bookmark Now!

Your wedding reception is the very first event of you both as a married couple. Therefore, it calls for keeping your best foot forward on the fashi...

Tempting Temple Jewelry

Temple jewellery is a preeminent and significant asset in a South-Indian bride’s wedding look. Gold temple jewellery was ideally made to idolize ...

Go Bold With Fusion Wear

Shake things up by combining sarees with western wear! If you are ready to take the plunge, then we have tips to make this look work. Know how to s...

Indo-Western and other Fusion trends!

Fusion is super fun (unless it has the dreaded word ‘nuclear’ attached to it). And, when it’s about combining different, disparate dress elem...

Fusion Of Folk And Modern Design

Fashion is something that comes from within. The following someone blindly in apparels is not fashion. Fashion is what you wear and in which you ar...

Fashion Stereotypes – Conventional Fashion Ideas

Fashion Stereotypes: Whether you’re a style icon or an everyday nine-to-fiver, everyone has their own personal style, flair, and go-to look that ...

Breaking Fashion Stereotypes!

Fashion trends are obviously very important. Please, always remember about your body shape and color type. You cannot always wear exactly what they...

Ruffled Details That Caught Our Eye!

If you thought ruffles are for 4-year olds, think again. This happy-go-lucky trend is back and brides are going after it like bees to honey. From y...

Earthy Hued Lehengas For This Season's Bride-to-be

As a bride-to-be, the quest for the latest trends, color schemes, and silhouettes never end! And trust us, it ain't as easy as it seems to be. Most...

Make Your Engagement A Beautiful Gown Affair

Engagement gowns for brides have become the new trend in the wedding realm. It has almost become a notion for modern brides to rock an enchanting ...

High-end designer saree that is ready to wear!

The best part of about wearing a saree in today's age is that you don't need to worry about finding one that requires extreme fussing over. Just pi...

Brilliant dresses to wear to an Indian wedding as a guest.

When one talks or even thinks of an Indian wedding, words like ‘extra’, ‘jolly’, and ‘on point’ flash in our minds. To match the grandn...

Light Weight Printed Lehengas For The Millennial Brides-To-Be!

From gorgeous floral prints to vibrant geometric prints, there are tons of printed lehenga designs that can brighten up your wedding festivities in...

Saree Trends in India You Ought to Check Out Now

Women all over India, from every region and religion, love to wear a saree. They feel beautiful and confident in this classic ethnic garment. With ...

Kurti Trends To Make This Summertime Cozy

Kurtis is a part of the quintessential style of an Indian woman and the variety in this women’s apparel is ever-changing with the evolving style ...

Must-Have Wedding Fashion Pieces For Spring 2021

Indian brides went into full-blown maximalism—complete with multiple dupattas embellished in heavy jewels and gold. With less of a budget allotte...

Designer Anarkali Suits Ideas You Need For Post-Wedding Celebrations

Anarkali frock styles are an amazing blend of tradition and comfort. They look gorgeous and suit everyone, irrespective of the wearer’s body type...

Trendy Sharara Suits To Glamp Up This Season

Splurge on these Sharara suits or just look at them and save them for later. The Sharara Suit has made a comeback for the most obvious reasons. Th...

Modern Lehengas To Slay At Any Occasion

Ditch the cliched lehengas this time and experiment with the best spring-summer collection trending huge this season. It's all about the color of t...

Blouse Designs To Charm Up Your Modern And Traditional Wardrobe

We have brought some of the most trendsetting modern blouse designs, traditional and evergreen blouse design choices, and beautiful regional blouse...

Our Hearts Are Stolen With These Pink Lehengas…

A pink bridal lehenga has an altogether different charm to it which explains why ‘pink’ is the most popular lehenga color seen on real brides. ...

Cool Colors Of Sarees To Try This Summer

No matter even if the pandemic strikes what it has not been able to take away is our positive spirit to get back to work once more. If you are thin...

The ravishing gowns of 2021

From a figure-flaunting sheath to a flared A-line gown, it never fails to strike an impression with its look and feel. Amrut-The Fashion icon provi...

Instagram Worthy Bachelorette Dresses

It is great to get dressed up differently from our everyday styles and turn heads. But one should not overlook the fact that fashion is all about c...

Surreal Saree Styles To Shine Like A Star!

There are sarees for every occasion – Bridal Sarees, Wedding Trousseau Sarees, Party Sarees, and many more. From simple cotton sarees to sarees m...

These gorgeous printed lehengas are worth a gaze !

Printed lehengas have been around for quite some time now! Undoubtedly, heavily embroidered lehengas come with an undeniable charm. However, one c...

Classic Crop Tops To Make Your Wardrobe Classier!

Nowadays, a new combination of a pairing crop top with a lehenga has made that old heavy lehenga to sit at the backseat of the wardrobe. Pairing up...

Handpicked Bridal Lehenga For Daytime Wedding!

Day weddings have their own charm! Whether it is their general luminescence, the color palette or the simplicity they behold, we love almost everyt...

The ultimate charm of IndoWestern Lehengas for vogue brides!

While the heavy cliched lehengas have their own beauty, it is time the brides experiment with the best of indo-western lehenga design collection tr...

Silver Bridal Lehenga For Glam Lovin' Brides

From shades of red to pretty pinks and glittering golds, we've seen brides dressed up in the most dashing hues over the past few years. And while ...

Are You Bride's Sister? Here's the picks for you to rock the wedding

This means that right after the dulhan’s lehenga, the Indian wedding dress for the bride’s sister is gonna be of prime importance. One that doe...

Bridesmaids Dresses To Flaunt This Springtime Wedding Season

This wedding season, make sure #teambride flaunts unique bridesmaid dresses to add to the glam factor at the wedding. Here are some of the trending...

The unconventional shades of yellow lehengas

These stunning yellow lehengas will make you fall in love with them and their charm is totally different. Amrut-The-Fashion Icon provides a wide ra...

We Are Simply Drooling Over These Earthy Toned Lehengas

We absolutely adore a bride who ditches the traditional colours when it comes to her bridal outfit and instead picks something unconventional and q...

Handpicked Designs Of Gujarati Sarees For Your Trousseau

Gujarati sarees are drapes that are rich in cultural value while being oh-so-beautiful. Take a look at these Gujarati saree designs handpicked just...

Wedding Saree for your D-day? We are totally up for it!

Nowadays choosing a Wedding Saree for their special day has become a huge trend. If there is one trend that has held its grounds for centuries then...

Go Green With These Gorgeous Green Outfits

It’s your big day and you want to epitomize elegance, grace and beauty. When it comes to wedding lehengas, wearing the same red/burgundy lehenga ...

All Your "I Said Yes!" Outfits!

Your engagement ceremony is always a very special occasion. You could choose to keep the occasion intimate right before your wedding celebrations b...

Fusion Of East And West-Indowestern Suits!

Indowestern Suit Set is a fusion of western and south Asian fashion. Staying close to the Indian roots, Indo-westerns explore the fashionable worl...

Shrara Suits to Shine Upon

About time long and bulky lehengas took a backseat! It’s the era of the ‘Sassy Sharara” and why not? Comfortable, classy and chic, Shararas a...

Bura na mano Holi hai? 5 Outfits you can totally rock this Holi Party!

Nowadays, adopting a white dress for a Holi celebration is not a big thing. Many years ago, Bollywood actresses Rekha styled herself in a white-ens...

The Story Of Banarasi Sarees

The beauty and exquisiteness of the Banarasi saree is enough to make women go gaga over the fabric and design, no matter what the occasion or the s...

Off White Lehengas To Die For...

The first time when we saw a bride wearing an Ivory lehenga, the lehenga game was taken to a whole new level. The grace of an Ivory / white lehenga...

Ravishing Ruffle Blouse Designs To Rock The Celebration…

This year, ethnic wear is all about bold cuts and patterns. We are head over heels in love with the ruffles trend. If you thought ruffles were for ...

Flaunt these shades of Pink on special occasions!

The spring & summer season calls for some pink outfits in the wardrobe. Pink is every girl’s go-to colour that never fails to add charm & beauty ...

Lehengas With Charm Of Ruffles For All The Millennial Brides-To-Be!

Ruffles are truly magical. However, ruffled dresses from your childhood have greatly evolved. Ruffles have made a trendy comeback, starting from ru...

Red Saree Alert!

The red sari, however, can be worn for a wide variety of occasions and dress-codes depending on the fabric, embellishments, and style. It appeals t...

Blue Weddings Are The Best Weddings!

Whether it is powder blue, royal blue or cerulean, these brides are setting the bar rather high, while flaunting their blue outfits!! There is some...

Fairies Will Get Jealous With These Fairy Floss Lehengas…

The first time when we saw a bride wearing an Ivory lehenga, the lehenga game was taken to a whole new level. The grace of an Ivory or white leheng...

The "Queen Of Silk" is here ! : Amrut Approved Patola Silk Sarees !

Patola Silk Sarees are one of the outstanding varieties of handloom silk saree from Gujarat, India. The Patola Silk Sarees gets their name from the...

Sequins Day Out!

Who can forget that night of 1983, when Michael Jackson performed Billie Jean while wearing a Black sequin jacket. Needless to say, it left an ever...

SOCIETY OF WOMEN! FASHION FOR RED!

Red has always been the shade for equality, for fierceness and it has been there with the humans since the existence was born! We are celebrating t...

Top 5 Haldi outfits, you did not see coming

The haldi ceremony is probably most fun of all. Indian pre- wedding rituals are truly fun with many hidden meanings behind it! In the haldi ceremon...

6 Gowns to steal the show on your Reception

The big fat Indian wedding is literally incomplete without a dazzling, Bollywood party like reception. Since in most of the wedding functions, trad...

Your workplace wardrobe: 5 office wears you should take note of

Kurtis are considered the most preferred ethnic outfit of every woman. It is one such Indian apparel that has been taking the fashion world by stor...

The noteworthy net sarees to add glamour to your wardrobe

Sarees are an integral part of the Indian tradition. In India we grow up subconsciously linking sarees to every auspicious occasion. But in modern ...

Suits that will make you go Sharara – Sharara

Once a sign of Muslim royalty, Sharara is making a huge comeback & how! Recently, Sharara suits have gained momentum & have become a prominent choi...

Pastels are the colour of the season

Pastel lehengas seem to be trending & prominent choice among a lot of recent bollywood weddings. From Anushka Sharma to Sonam Kapoor, a lot of cele...

The perfect valentine’s outfit does exist

The season of love has already begun & the excitement just increases by each passing day! Yes, THE VALENTINES DAY is almost around the corner & mos...

Stunning Red Bridal Lehengas for wedding 2021

Brides might experiment with pink & pastels lehengas on their wedding day but red lehengas still remain favourite. If there is one colour that rule...

The Everlasting Charm of India Silk Patola Sarees

Patola Sarees are popular double Ikkat weave silk fabrics which were originally made in Gujarat alone. Also known as “Queen of Silk”, Patola sa...

Top Kurti trends to cover all your fashion needs

There is something so versatile about women ethenic kurtis that they are loved by women of all ages & body types. Also, we all probably know that s...

Amrut Jewels: The ultimate guide to style the lightweight jewellery

Lightweight jewellery is not only comfortable but also beautiful & affordable. With several new trends being established in the world of fashion & ...

5 Mehendi Lehengas you can't afford to miss

Mehendi is usually considered as the commencement of the wedding festivities & as for the “ bride-to-be” mehendi ceremony is of utmost importan...

The bridesmaid runway: All you need for your bestie’s wedding

Bridesmaid plays a very important role in every wedding. They act as a support system of the bride & are literally running here & there to make eve...

Its the Shaadi Season

Lehengas is one such attire that can transform any women’s entire appearance & give you that regal look. With the wedding season right next to th...

Make your style statement with Amrut

Ethnics are time-tested wardrobe heroes. They hold a special place in every Indian woman’s heart & women are keen to flaunt their style time & ag...

The timeless Salwar Kameez of Amrut

One of the most celebrated & adored piece of traditional clothing even in today’s time is Salwar Kameez. The charm & beauty that salwar suits hav...

Prints are the new plain

There was a time when plain was considered trendy, today plain saree feels quite mundane. To enhance the look & feel of a plain saree one has to pa...